Shopify怎么安装Google Tag Manager代码?

2024 Shopify安装Google Tag Manager代码

不需要编辑主题代码,直接后台添加代码,更换主题不需要再次加代码。

官方教程:

https://help.shopify.com/zh-CN/manual/promoting-marketing/pixels/custom-pixels/gtm-tutorial

教程:

登录后台-设置-客户事件

添加自定义像素代码

命名-复制代码-保存-连接

直接添加以下代码注意更换自己账号的GTM-XXXXXXX

// Define dataLayer and the gtag function.
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}

//Initialize GTM tag
(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’:
new Date().getTime(),event:’gtm.js’});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!=’dataLayer’?’&l=’+l:”;j.async=true;j.src=
‘https://www.googletagmanager.com/gtm.js?id=’+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,’script’,’dataLayer’, ‘GTM-XXXXXXX‘);

//Google Consent Mode v2
gtag(‘consent’, ‘update’, {
‘ad_storage’: ‘granted’,
‘analytics_storage’: ‘granted’,
‘ad_user_data’: ‘granted’,
‘ad_personalization’: ‘granted’,
});

//subscribe to events
analytics.subscribe(“checkout_completed”, (event) => {
window.dataLayer.push({
event: “checkout_completed”,
timestamp: event.timestamp,
id: event.id,
token: event.data?.checkout?.token,
url: event.context.document.location.href,
client_id: event.clientId,
email: event.data?.checkout?.email,
phone: event.data?.checkout?.phone,
first_name: event.data?.checkout?.shippingAddress?.firstName,
last_name: event.data?.checkout?.shippingAddress?.lastName,
address1: event.data?.checkout?.shippingAddress?.address1,
address2: event.data?.checkout?.shippingAddress?.address2,
city: event.data?.checkout?.shippingAddress?.city,
country: event.data?.checkout?.shippingAddress?.country,
countryCode: event.data?.checkout?.shippingAddress?.countryCode,
province: event.data?.checkout?.shippingAddress?.province,
provinceCode: event.data?.checkout?.shippingAddress?.provinceCode,
zip: event.data?.checkout?.shippingAddress?.zip,
orderId: event.data?.checkout?.order?.id,
currency: event.data?.checkout?.currencyCode,
subtotal: event.data?.checkout?.subtotalPrice?.amount,
shipping: event.data?.checkout?.shippingLine?.price?.amount,
value: event.data?.checkout?.totalPrice?.amount,
tax: event.data?.checkout?.totalTax?.amount,
});
});

analytics.subscribe(“payment_info_submitted”, (event) => {
window.dataLayer.push({
event: “payment_info_submitted”,
timestamp: event.timestamp,
id: event.id,
token: event.data?.checkout?.token,
url: event.context.document.location.href,
client_id: event.clientId,
email: event.data?.checkout?.email,
phone: event.data?.checkout?.phone,
first_name: event.data?.checkout?.shippingAddress?.firstName,
last_name: event.data?.checkout?.shippingAddress?.lastName,
address1: event.data?.checkout?.shippingAddress?.address1,
address2: event.data?.checkout?.shippingAddress?.address2,
city: event.data?.checkout?.shippingAddress?.city,
country: event.data?.checkout?.shippingAddress?.country,
countryCode: event.data?.checkout?.shippingAddress?.countryCode,
province: event.data?.checkout?.shippingAddress?.province,
provinceCode: event.data?.checkout?.shippingAddress?.provinceCode,
zip: event.data?.checkout?.shippingAddress?.zip,
orderId: event.data?.checkout?.order?.id,
currency: event.data?.checkout?.currencyCode,
subtotal: event.data?.checkout?.subtotalPrice?.amount,
shipping: event.data?.checkout?.shippingLine?.price?.amount,
value: event.data?.checkout?.totalPrice?.amount,
tax: event.data?.checkout?.totalTax?.amount,
});
});

analytics.subscribe(“checkout_shipping_info_submitted”, (event) => {
window.dataLayer.push({
event: checkout_shipping_info_submitted,
timestamp: event.timestamp,
id: event.id,
token: event.data?.checkout?.token,
url: event.context.document.location.href,
client_id: event.clientId,
email: event.data?.checkout?.email,
phone: event.data?.checkout?.phone,
first_name: event.data?.checkout?.shippingAddress?.firstName,
last_name: event.data?.checkout?.shippingAddress?.lastName,
address1: event.data?.checkout?.shippingAddress?.address1,
address2: event.data?.checkout?.shippingAddress?.address2,
city: event.data?.checkout?.shippingAddress?.city,
country: event.data?.checkout?.shippingAddress?.country,
countryCode: event.data?.checkout?.shippingAddress?.countryCode,
province: event.data?.checkout?.shippingAddress?.province,
provinceCode: event.data?.checkout?.shippingAddress?.provinceCode,
zip: event.data?.checkout?.shippingAddress?.zip,
orderId: event.data?.checkout?.order?.id,
currency: event.data?.checkout?.currencyCode,
subtotal: event.data?.checkout?.subtotalPrice?.amount,
shipping: event.data?.checkout?.shippingLine?.price?.amount,
value: event.data?.checkout?.totalPrice?.amount,
tax: event.data?.checkout?.totalTax?.amount,
});
});

analytics.subscribe(“checkout_address_info_submitted”, (event) => {
window.dataLayer.push({
event: “checkout_address_info_submitted”,
timestamp: event.timestamp,
id: event.id,
token: event.data?.checkout?.token,
url: event.context.document.location.href,
client_id: event.clientId,
email: event.data?.checkout?.email,
phone: event.data?.checkout?.phone,
first_name: event.data?.checkout?.shippingAddress?.firstName,
last_name: event.data?.checkout?.shippingAddress?.lastName,
address1: event.data?.checkout?.shippingAddress?.address1,
address2: event.data?.checkout?.shippingAddress?.address2,
city: event.data?.checkout?.shippingAddress?.city,
country: event.data?.checkout?.shippingAddress?.country,
countryCode: event.data?.checkout?.shippingAddress?.countryCode,
province: event.data?.checkout?.shippingAddress?.province,
provinceCode: event.data?.checkout?.shippingAddress?.provinceCode,
zip: event.data?.checkout?.shippingAddress?.zip,
orderId: event.data?.checkout?.order?.id,
currency: event.data?.checkout?.currencyCode,
subtotal: event.data?.checkout?.subtotalPrice?.amount,
shipping: event.data?.checkout?.shippingLine?.price?.amount,
value: event.data?.checkout?.totalPrice?.amount,
tax: event.data?.checkout?.totalTax?.amount,
});
});

analytics.subscribe(“checkout_contact_info_submitted”, (event) => {
window.dataLayer.push({
event: “checkout_contact_info_submitted”,
timestamp: event.timestamp,
id: event.id,
token: event.data?.checkout?.token,
url: event.context.document.location.href,
client_id: event.clientId,
email: event.data?.checkout?.email,
phone: event.data?.checkout?.phone,
first_name: event.data?.checkout?.shippingAddress?.firstName,
last_name: event.data?.checkout?.shippingAddress?.lastName,
address1: event.data?.checkout?.shippingAddress?.address1,
address2: event.data?.checkout?.shippingAddress?.address2,
city: event.data?.checkout?.shippingAddress?.city,
country: event.data?.checkout?.shippingAddress?.country,
countryCode: event.data?.checkout?.shippingAddress?.countryCode,
province: event.data?.checkout?.shippingAddress?.province,
provinceCode: event.data?.checkout?.shippingAddress?.provinceCode,
zip: event.data?.checkout?.shippingAddress?.zip,
orderId: event.data?.checkout?.order?.id,
currency: event.data?.checkout?.currencyCode,
subtotal: event.data?.checkout?.subtotalPrice?.amount,
shipping: event.data?.checkout?.shippingLine?.price?.amount,
value: event.data?.checkout?.totalPrice?.amount,
tax: event.data?.checkout?.totalTax?.amount,
});
});

analytics.subscribe(“checkout_started”, (event) => {
window.dataLayer.push({
event: “checkout_started”,
timestamp: event.timestamp,
id: event.id,
token: event.data?.checkout?.token,
url: event.context.document.location.href,
client_id: event.clientId,
email: event.data?.checkout?.email,
phone: event.data?.checkout?.phone,
first_name: event.data?.checkout?.shippingAddress?.firstName,
last_name: event.data?.checkout?.shippingAddress?.lastName,
address1: event.data?.checkout?.shippingAddress?.address1,
address2: event.data?.checkout?.shippingAddress?.address2,
city: event.data?.checkout?.shippingAddress?.city,
country: event.data?.checkout?.shippingAddress?.country,
countryCode: event.data?.checkout?.shippingAddress?.countryCode,
province: event.data?.checkout?.shippingAddress?.province,
provinceCode: event.data?.checkout?.shippingAddress?.provinceCode,
zip: event.data?.checkout?.shippingAddress?.zip,
orderId: event.data?.checkout?.order?.id,
currency: event.data?.checkout?.currencyCode,
subtotal: event.data?.checkout?.subtotalPrice?.amount,
shipping: event.data?.checkout?.shippingLine?.price?.amount,
value: event.data?.checkout?.totalPrice?.amount,
tax: event.data?.checkout?.totalTax?.amount,
});
});

analytics.subscribe(“product_added_to_cart”, (event) => {
window.dataLayer.push({
event: “product_added_to_cart”,
timestamp: event.timestamp,
id: event.id,
client_id: event.clientId,
url: event.context.document.location.href,
price: event.data?.cartLine?.merchandise?.price?.amount,
currency: event.data?.cartLine?.merchandise?.id,
product_title: event.data?.cartLine?.merchandise?.product?.title,
quantity: event.data?.cartLine?.quantity,
total_cost: event.data?.cartLine?.cost?.totalAmount?.amount,
});
});

analytics.subscribe(“cart_viewed”, (event) => {
window.dataLayer.push({
event: “cart_viewed”,
timestamp: event.timestamp,
id: event.id,
client_id: event.clientId,
url: event.context.document.location.href,
total_cost: event.data?.cart?.cost?.totalAmount?.amount,
quantity: event.data?.cart?.totalQuantity,
cart_id: event.data?.cart?.id,
});
});

analytics.subscribe(“page_viewed”, (event) => {
window.dataLayer.push({
event: “page_viewed”,
timestamp: event.timestamp,
id: event.id,
client_id: event.clientId,
url: event.context.document.location.href,
page_title: event.context.document.title,
});
});

analytics.subscribe(“product_viewed”, (event) => {
window.dataLayer.push({
event: “product_viewed”,
timestamp: event.timestamp,
id: event.id,
client_id: event.clientId,
url: event.context.document.location.href,
product_id: event.data?.productVariant?.product?.id,
product_title: event.data?.productVariant?.title,
product_sku: event.data?.productVariant?.sku,
});
});

analytics.subscribe(“search_submitted”, (event) => {
window.dataLayer.push({
event: “search_submitted”,
timestamp: event.timestamp,
id: event.id,
client_id: event.clientId,
url: event.context.document.location.href,
query: event.data?.searchResult?.query,
});
});

analytics.subscribe(“collection_viewed”, (event) => {
window.dataLayer.push({
event: “collection_viewed”,
timestamp: event.timestamp,
id: event.id,
client_id: event.clientId,
url: event.context.document.location.href,
collection_id: event.data?.collection?.id,
collection_title: event.data?.collection?.title,
});
});

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