【最全】如何申请亚马逊气候友好(Climate Pledge Friendly)

什么是亚马逊气候友好(Climate Pledge Friendly)?

气候友好承诺项目源于2019年亚马逊联合Global Optimism共同推出的《气候宣言》亚马逊为帮助终端买家轻松发现和购买更具可持续性的产品,不断消除碳排放并抵消任何剩余的碳排放以实现其目标,实现可持续性产品的一项认证计划,简称气候友好(Climate Pledge Friendly)。

为什么做亚马逊气候友好(Climate Pledge Friendly)?

免费扶持流量、知名度提升、排名靠前、拥有专属区域

筛选器流量扶持和更多的曝光,买家在搜索产品时,可以直接筛选有气候友好承诺认证标签的产品,为了让更多的买家发现和购买“绿色徽章”的产品,亚马逊提供了专属的绿色通道并进行展现,对于已认证的产品,会出现在专门的区域,亚马逊会对已经做了气候友好承诺认证的卖家产品扶持排名促进靠前。

比普通产品价格相对较高,提高转化率,亚马逊会用大流量来支持“气候友好承诺”计划,绿色标签还可以促进产品的转化。这将使你的产品成为同类产品中的佼佼者,并享受更多的流量红利。

前台专门的shop栏位:

https://www.amazon.com/gcx/Climate-Pledge-Friendly/gfhz/events/?categoryId=CP-Friendly

前台的呈现结果如下

左侧筛选:

产品页面标志:

怎么样获得Climate Pledge Friendly气候承诺友好认证?

免费版:申请亚马逊的紧凑型包装设计Compact by Design或二手认证Pre-owned Certified。

申请亚马逊的紧凑包装设计 Compact by Design(卖家目前销售的产品基本上都是新品基本上不做二手认证)

可通过修改规定的包装尺寸即可申请,但是对品类有限制,具体开放的品类如下表

点击查看官方介绍链接>>

最全开放的类目及阈值PDF>>

Category Name “Unit” unit of measure Threshold Value
AC Filters count 7.441235476
Air Purifier Filters count 18.3223109
Allergy Relief count 0.000029266
Animal Fur Cleaner and  Conditioner fl oz 0.15409171
Animal Nutrition Supplement count 0.0006327547
Animal Nutrition Supplement fl oz 0.2255132097
Animal Nutrition Supplement ounce 0.2050567824
Animal Vitamin Supplement count 0.0015586418
Antacids count 0.000133898
Astringent Powders ounce 0.205795918
Baby Cereal ounce 0.502928983
Baby Wipes count 0.016200947
Baking Chocolate ounce 0.167257812
Baking Cups count 0.000854144
Baking Mix ounce 0.215466118
Bandages count 0.001535113
Bathing Sponge count 0.288484422
Bathwater additive ounce 0.132870083
Beverage Insulator count 0.3867641897
Body Scrub fl_oz 0.126299996
Breakfast Cereal ounce 0.364682835
Bookmark count 0.0016908584
Bronzer and Blush Powder ounce 3.133473908
Calcium Supplement count 0.000362695
Cell Phone Cables count 0.294286968
Cellphone Data Cables count 0.145560723
Chewing Gum count 0.001063476
Children’s Vitamins count 0.000318177
Chocolate Candy ounce 0.178622424
Cold and Flu Remedies count 0.000328231
Collagen supplement ounce 0.425343795
Computer Lightning Cables count 0.352973112
Computer USB Cables count 0.589240465
Condiments fl_oz 0.1759288038
Condiments ounce 0.1749003580
Conditioner fl_oz 0.17129922
Conditioner Bars ounce 1.71438596
Conditioning Shampoo Bars oz 4.673587214
Conditioning Shampoos fl_oz 0.167178615
Contact Lens Cleaner fl oz 0.3080416496
Cosmetic Powder ounce 1.154225183
Cosmetic Sponge count 0.0109542077
Cough Drops count 0.001397466
Cough Syrup fl_oz 0.198584487
Crackers ounce 0.60009587
Culinary Salt ounce 0.13080171890
Dehydrated Pet Food ounce 1.674722964
Dishwasher Detergent Pods and  Tabs count 0.070117164
Dry Pet Food pound 58.27831539
Eczema Relief oz 0.215276367
Essential Oils fl_oz 0.91774359
Eyebrow Color ounce 0.12061185863
Eyelid Color ounce 0.349817925
Eyelid Color fl_oz 1.04842805
Fabric Softener fl_oz 0.227143942
Fabric Softener ounce 0.235872726
Fabric Softener count 0.003132078
Facial Astringents fl_oz 0.169761131
Facial Cleansing Pads count 0.000527312
Facial Cleansing Wipes count 0.003895535
Facial Mask Powder ounce 0.201881414
Facial Tissue count 0.000596738
Flavored Drink Concentrate fl_oz 0.002465635
Floor Cleaners fl_oz 0.182126543
Food Coloring fl oz 0.094243187
Food Coloring ounce 0.100864939
Foot Mask count 0.610080294
Glass Cleaners fl_oz 0.199083576
Hair Coloring Agent fl_oz 0.153006451
Hair Coloring Agent ounce 0.246905012
Hair Gels and Creams ounce 0.200122346
Hair Removal Wax ounce 0.156252909
Hair Styling Agent fl_oz 0.208193423
Hand Sanitizer fl oz 0.145037043
HDMI Cables count 2.038132196
HEPA Air Filters count 18.3223109
Honey ounce 0.112367644
Household Cleaning Wipes count 0.024265392
Iron Supplement count 0.000102673
Jerky ounce 0.32656617
Kitchen Trash Bags count 0.05664354
Laundry Detergent loads 0.095495635
Leavening Agent ounce 0.14414127860
Lip Balm count 0.02837219
Lip Balm ounce 0.353026223
Lip Color fl_oz 0.303220244
Lip Color ounce 0.216741469
Liquid Bathroom Cleaners fl_oz 0.197507565
Liquid Bronzer and Blush fl_oz 0.311364368
Liquid Deodorant fl_oz 0.203057476
Liquid Dishwasher Detergent fl_oz 0.170107593
Liquid Ink fl  oz 0.0284407568
Liquid Ink ounce 0.3238413750
Liquid Multipurpose Cleaners fl_oz 0.003185087
Liquid Soap fl_oz 0.207686259
Liquid Stitches and Bandages fl_oz 0.419249847
Liquid Sunscreen fl_oz 0.230160209
Loose Leaf Tea ounce 0.278788756
Magnesium Supplement count 0.000339248
Makeup Primer fl oz 0.293448495
Makeup Primer ounce 0.254374301
Mascara fl_oz 0.850219466
Medication ounce 0.148893703
Medication fl_oz 0.265931749
Medication count 0.000109849
Moisturizing Lotion fl_oz 0.179692419
Moisturizing Lotion  Bars/Moisturizing Creams ounce 0.201275982
Mouthwash fl_oz 0.177328247
Multivitamins count 0.000512606
Multivitamins count 0.000180652
Nail Clipper count 0.083996538
Nutritional Supplement count 0.000285452
Nutritional Supplement ounce 0.316973612
Nuts and Seeds ounce 0.250317043
Pain Medication count 0.000059613
Panty Liners count 0.003081933
Paper Towels count 0.008590416
Pasta and Noodles ounce 0.214586389
Pen or Marker Ink Cartridge Refill count 0.0025443939
Personal Cleaning Wipes count 0.002089005
Pet Food ounce 0.246206009
Pet odor and stain remover fl_oz 0.189201619
Pet Shampoo fl_oz 0.158838889
Pet Treats ounce 0.345855902
Pet Waste Bags count 0.000424351
Pitcher Water Filters count 14.43952315
Popcorn ounce 0.214391661
Powdered Dishwasher Detergent ounce 0.117094237
Probiotic Supplement count 0.000402861
Protein Powder ounce 0.4355191286
Puffed Snacks ounce 1.140338069
Rice Mix ounce 0.21594100480
Room deodorizer fl_oz 0.275612297
Sanitary Napkins count 0.01389496
Sauce fl_oz 0.2334776849
Sauce ounce 0.1780031711
Snack Chips and Crisps ounce 1.017695773
Seasoning ounce 0.163617052
Shampoo fl_oz 0.184505427
Shampoo Bars ounce 0.363322636
Shaving cream fl_oz 0.200496752
Shaving cream ounce 0.171622208
Skin foundation and concealer fl_oz 0.357825981
Skin foundation and concealer ounce 0.52937477
Skin Serum fl oz 0.53727629
Small Trash Bags count 0.002290142
Snack Food Bars count 0.762063521
Snack Food Bars ounce 0.205716586
Soap Bars and Powders ounce 0.127204379
Soap Dish count 0.6268514051
Solid Deodorant ounce 0.281085276
Sugar Candy ounce 0.195405322
Sugar Substitute ounce 0.1964618086
Sunscreen Bars ounce 0.260603429
Surface cleaning wipes count 0.014615962
Surface Protection Wax fl oz 0.1749252795
Syrup ounce 0.24394027
Tampons count 0.004308811
Tea Bags count 0.009888123
Toilet Paper sheets 0.000183663
Tooth Whiteners count 0.010619093
Tooth Whiteners ounce 0.138420379
Toothpaste ounce 0.235559095
Toothpaste Capsules count 0.004530731
Tweezer count 0.0318563518
Vegetable Oil fl_oz 0.178067915
Vinegar fl_oz 0.225719904
Vitamin B count 0.00009711
Vitamin C count 0.000315693
Vitamin D count 0.000050488
Vitamin E count 0.000051524
Wax Strips count 0.00109653
Wet Pet Food ounce 0.194355963
Whole Bean, Ground, and Instant  Coffee ounce 0.303711531
Zinc Supplement count 0.000106899

计算的步骤如下:

1.首先判断自己的产品是否在上面的品类列表里,直接用产品关键词搜索即可

2.如果产品符合,那就计算它的unit efficiency阈值

如何计算:举例Toilet Paper,搜索表格中是否可以申请,确定计算单位及阈值

Toilet Paper sheets 0.000183663

尺寸明细 计算出值:

Dimensions: 17.5 x 13.3 x 4.6 inches

Weight: 4.94 Pounds

Unit: 12 count

unit efficiency计算公式:

(17.5*13.3*4.6/12)*(4.94/12)=36.72

结果 36.72> 0.000183663, 所以这个厕纸不符合 Compact by Design的标准

 

付费版:获取第三方检测机构,出碳中和认证报告

适用类目:健康、家庭和婴儿用品、化妆品、家具、食品、电子产品、办公用品、艺术品、汽车用品、运动与户外、宠物用品、家电、服装、玩具和游戏等。

亚马逊直接与这些合格的第三方合作官网公示的链接 https://www.amazon.com/b?node=21221608011

认证机构 认证内容 申请时间及报价 网址
Bluesign 纺织品 https://www.bluesign.com/en
Carbonfree Certified 无碳产品认证计划 3-6个月 https://carbonfund.org/
CarbonNeutral product 碳中和 https://www.carbonneutral.com/
Carbon Neutral by Carbon Trust 碳信托 碳中和 PPT+申请表 https://www.carbontrust.com/
Carbon Neutral Certified by SCS Global Services 碳中和 SCS 4-6个月 15000$-25000$ https://www.scsglobalservices.com/
Certified Animal Welfare Approved 动物福利由AGW认证 https://agreenerworld.org/
Climate neutral by ClimatePartner 计算减少碳排放 https://www.climatepartner.com/en
Compact by Design 压缩包装设计 https://www.amazon.com/
Cradle to Cradle Certified 评估五项可持续发展绩效 https://www.c2ccertified.org/
ECOLOGO/UL 评估多种品类 https://www.ul.com/
ENERGY STAR Most Efficient 电器节能 https://www.energystar.gov/
EPEAT 生态标签 电器 https://globalelectronicscouncil.org/
EWG Verified 个护清洁 婴儿用品 https://www.ewg.org/
Fair Trade Certified 农场、渔业、工厂 https://www.fairtradecertified.org/
Fairtrade International 农业 https://www.fairtradeamerica.org/
Fair for Life 农业、制造业和贸易公平认证 https://www.fairforlife.org/
The Forest Stewardship Council 森林保护与管理 (纸、湿巾) https://fsc.org/
Global Organic Textile Standard 有机纺织品认证 (棉花) https://global-standard.org/
Global Recycled Standard(GRS) 纺织品认证 https://textileexchange.org/
Green Seal 生态标签 https://greenseal.org/
Higg Index Materials 提供产品数据(纺织) https://profiles.higg.com/
Made in Green by Oeko-Tex 纺织、皮革业 https://www.oeko-tex.com/en/
MADE SAFE 婴儿个护、家居用品 https://www.madesafe.org/
Nontoxic Certified 成分无毒认证 https://www.nontoxiccertified.org/
Natrue 化妆品成分认证(天然有机) https://www.natrue.org/
Organic Content Standard 100(OCS) 有机成分认证(棉花 纺织) https://textileexchange.org/
Rainforest Alliance 农业、林业可持续 https://www.rainforest-alliance.org/
Organic Content Standard Blended 有机成分认证(棉花 纺织) https://textileexchange.org/
Recycled Claim Standard 100(RCS) 可循环材料 纺织品认证 同GRS https://textileexchange.org/
Reducing CO2 碳信托 碳零排放 https://www.carbontrust.com/
Recycled Claim Standard Blended(RCS) 可循环材料 纺织品认证 同GRS https://textileexchange.org/
Regenerative Organic Certified(ROC) 再生有机认证(食品、纺织品、个护) https://regenorganic.org/
Responsible Wool Standard(RWS) 动物农场 https://textileexchange.org/
U.S. EPA Safer Choice 美国环保署 主做化学产品认证,不与制造商合作 https://www.epa.gov/saferchoice
USDA Organic 美国农业部有机认证 作物、牲畜、加工产品 https://www.usda.gov/topics/organic

卖家怎么提交亚马逊气候友好(Climate Pledge Friendly)?提交入口在哪?

操作教程

卖家登录后台,点击右上角help(帮助)

选择Get Support

点击Selling on Amazon

点击Or,browse..in the menu

点击Climate Pledge Friendly,填写相关的信息,提交审核成功之后就可以获的。

 

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